|
PRS................................................
PROFESSIONAL RESEARCH SERVICES
Verde Valley / Northern Arizona
Hourly Audience Market Share
(M/W 25-54+ /Total Pop. 260,851)
| Sedona-Village of Oak Creek, Cottonwood-Verde Village, Flagstaff, Prescott, Prescott |
|
Mon-Sun |
[1] |
[2] |
[3] |
[4] |
[5] |
[6] |
[7] |
[8] |
|
| Hours |
KAZM-AM |
KWMX-FM |
KAFF-FM |
KFLX-FM |
KAHM-FM |
KKLD-FM |
KZGL-FM |
KMGN-FM |
|
| |
News Talk Sports |
|
|
|
|
|
|
|
|
|
|
|
| 7a~8a |
70.50% |
6.50% |
5.50% |
3.00% |
2.50% |
2.50% |
2.00% |
2.00% |
|
| 8a~9a |
67.50% |
6.50% |
5.00% |
3.00% |
2.00% |
2.50% |
2.50% |
2.00% |
|
| 9a~10a |
63.00% |
5.50% |
4.50% |
5.00% |
2.50% |
2.50% |
2.50% |
1.00% |
|
| 10a~11a |
61.00% |
5.50% |
4.00% |
5.50% |
3.50% |
3.00% |
3.00% |
1.00% |
|
| 11a~12n |
54.50% |
4.50% |
5.00% |
5.50% |
3.50% |
3.50% |
3.50% |
2.50% |
|
| 12n~1p |
67.00% |
4.50% |
5.00% |
4.50% |
4.50% |
3.50% |
2.00% |
1.50% |
|
| 1p~2p |
54.50% |
4.50% |
5.00% |
4.50% |
4.50% |
3.50% |
3.50% |
2.50% |
|
| 2p~3p |
50.50% |
4.50% |
5.50% |
4.50% |
4.50% |
3.50% |
3.50% |
2.50% |
|
| 3p~4p |
50.50% |
5.50% |
5.50% |
5.50% |
4.50% |
3.50% |
3.00% |
2.50% |
|
| 4p~5p |
66.50% |
5.50% |
5.50% |
4.50% |
3.50% |
3.00% |
3.00% |
2.50% |
|
| 5p~6p |
66.50% |
3.50% |
4.50% |
4.50% |
4.50% |
3.00% |
3.00% |
2.50% |
|
| 6p~7p |
68.50% |
5.50% |
3.50% |
3.00% |
3.50% |
3.00% |
2.00% |
2.50% |
|
| Daily Avg. |
61.71% |
5.13% |
4.88% |
4.42% |
3.63% |
3.08% |
2.79% |
2.08% |
|
|
|
| Mon-Sun |
[9] |
[10] |
[11] |
[12] |
[13] |
[14] |
[15] |
[16] |
|
| Hours |
KSED-FM |
KVNA-FM |
KNAU-FM |
KQST-FM |
KVRD-FM |
KSFF-AM |
KVNA-AM |
11 Others |
|
| |
Country |
Hot AC |
NPR |
Top 40 Urban |
Country |
Country |
News Talk Sports |
|
|
|
|
|
| 7a~8a |
1.50% |
1.50% |
1.50% |
1.00% |
1.00% |
|
|
| 8a~9a |
1.50% |
1.50% |
1.00% |
1.00% |
1.00% |
1.00% |
1.00% |
2.00% |
| 9a~10a |
1.50% |
1.50% |
2.00% |
1.00% |
1.00% |
1.00% |
|
5.50% |
|
| 10a~11a |
2.50% |
1.50% |
1.50% |
|
|
1.00% |
1.00% |
5.00% |
| 11a~12n |
2.50% |
1.00% |
1.50% |
1.00% |
|
1.00% |
|
10.50% |
|
| 12n~1p |
2.00% |
1.00% |
1.00% |
1.00% |
1.00% |
|
1.00% |
0.50% |
|
| 1p~2p |
2.50% |
2.50% |
2.50% |
1.00% |
1.50% |
1.00% |
1.50% |
5.00% |
|
| 2p~3p |
2.50% |
2.00% |
1.50% |
1.50% |
1.00% |
1.50% |
1.00% |
10.00% |
| 3p~4p |
2.50% |
1.50% |
1.00% |
1.00% |
1.00% |
1.00% |
|
11.50% |
| 4p~5p |
1.00% |
1.00% |
1.00% |
|
|
|
1.00% |
2.00% |
| 5p~6p |
1.50% |
1.00% |
1.00% |
1.00% |
1.00% |
1.00% |
|
1.50% |
| 6p~7p |
1.00% |
1.00% |
1.00% |
1.00% |
1.00% |
|
1.00% |
2.50% |
|
| Daily Avg. |
1.88% |
1.42% |
1.38% |
.96% |
0.79% |
0.71% |
0.63% |
4.67% |
|
|
|
Dates of Survey: May 23 - 29, 2005 (7am to 7pm)
Area: 50% to Sedona-Village of Oak Creek. 40% to Cottonwood-Verde Village, Clarkdale, Cornville, Verde Village,
Bridgeport,Camp Verde, Rimrock & Lake Montezuma. 10% to Flagstaff, Prescott & Prescott Valley.
Data Collection: 1075 phone interviews persons 25 to 54+
Demographics: 24-55 (52%) 55+ (42%) Male: (46%) Female: (54%).
Population Area Surveyed: 260,851.
Daily Radio Listener Share Time: 66%.
Share Computation: 1% equals 1721.62 persons. |
|
| PROFESSIONAL RESEARCH SERVICES Spring 2005 |
|
